Reformation – Fashion with a conscience

One look at this pic of Erin Heatherton floating around LA in what is possibly the quintessential Spring get up and I had to hunt her outfit down. Turns out there’s more to this pic than flirty florals and cropped camis. Dressed head to toe in Reformation, Erin’s one of a slew of celebrities who have joined the cult following of LA and NY based brand Reformation. The brainchild of designer Yael Aflalo, Reformation was born out of a vision to reduce the waste and carbon print that so often shadows fashion manufacturing. Reinventing vintage fabrics and surplus materials to create some of the coolest styles around, Reformation has set the new bar in environmentally sound clothing.

 Pics Via The Reformation / Models Candid