I came up with the name Mummyknows during those first early days of motherhood when I used to rock my baby girl in my arms and reassure her, Mummyknows. Though I knew very little at all, I would repeat this over and over again, Mummyknows, Mummyknows. And inherently, I knew, like every mother, that somehow mummy just knows. I knew her tears and I knew everything she felt. As a mother you just innately know. And so came about Mummyknows, the perfect way for me to share this whole new world of inspiration and discoveries that are part of the magical journey of motherhood.
Since age 14 I worked in my family’s chain of fashion retail stores. After school I studied Media Studies, then for 2 years I worked in film and TV as a Stylist on Music Videos and Commercials. After completing a short course on jewellery design I began my own line, Jewellery by Shelley. For three years I wholesaled my designs to over 60 stores nation wide. From Bettina Liano to Allanah Hill, Cyberia, The Corner Shop, Orson & Blake plus many more.
After traveling I opened Shelley’s Shop in High St Armadale, Melbourne. It became one of the leading fashion stores in the young market, stocking some of Australia’s top designer brands as well as a selection from LA. It was an incredible 5 years in retail, in which I met the man of my dreams, married him and fell pregnant. Then, at 8 months pregnant we sold the business so I could dedicate myself to the business of being a mum.
I began blogging when my little one was 6 months old and loved it. However I took a brief hiatus when I fell pregnant with number two, taking time out to fully embrace pregnancy and my ever growing little toddler. I never stopped sourcing inspiration and revelling in the wonders of motherhood, and so here I am, blogging again, so excited to share the magical journey of motherhood with you through Mummyknows xx
All pics belong to mummyknows unless stated otherwise